Chinese giant Xiaomi decided to release its official smartphone sales numbers for the first quarter of this year, following IDC’s and Strategy Analytics’ reports. The company shipped over 27.5 million smartphones between January and March in 2019 Q1.
This does represent a tiny decrease compared to the same period last year, but nowhere near a 10% decrease some reports suggested. IDC’s report said that Xiaomi shipped 25 million devices in first quarter of the year.
Strategy Analytics was spot on the exact number Xiaomi released, 27.5 million shipped units. According to IDC, Xiaomi shipped 27.8 million units in the same period last year, while Strategy Analytics claims that Xiaomi managed to sell 28.3 million units in the same time period.
Both Samsung and Apple had seen a considerable decrease in sales, both according to IDC and Strategy Analytics. IDC reported that Samsung sold 71.9 million units this year, while its sales for the same period last year were 78.2 million. Strategy Analytics, shared extremely similar number, though instead of 71.9 million, it reported 71.8 million sold units. Sales for Q1 2018 are identical to the ones IDC reported.
Apple has seen a much larger drop than Samsung which is from 52.2 to 36.4 million according to IDC, and from 52.2 million to 43.1 million according to Strategy Analytics. Huawei, has prospered in the last year it seems, as the company’s sales grew from 39.3 to 59.1 million in the first quarter, report both IDC and Strategy Analytics.
If we take a quick look at IDC’s percentages, Xiaomi is the fourth-placed smartphone manufacturer in the first quarter of this year, based on sales, right behind Samsung, Huawei, and Apple. Xiaomi managed to secure 8% of the market in the first quarter, while the first three companies held 23.1%, 19%, and 11.7%, respectively. Vivo and OPPO are trailing behind Xiaomi with 7.5% and 7.4%, respectively.
Strategy Analytics reported somewhat similar numbers in a recent report, as Samsung, Huawei, Apple, Xiaomi, and OPPO held 21.7%, 17.9%, 13%, 8.3% and 7.7% in the first quarter of this year.
This will be a very interesting year in this regard, it seems, as Huawei’s growth rate is still staggering and if it keeps this up, it will catch up to Samsung sooner or later. The company is aiming to overthrow Samsung next year, but it remains to be seen if that is doable or not. Samsung’s Galaxy S10 flagships, which were introduced in February, are expected to boost Samsung’s sales this year, and the same goes for the company’s Galaxy Note 10 lineup which is expected to arrive later this year.
Huawei relies on its P series of flagships, and the upcoming Mate 30 series, which will launch in October, probably but this time the company is struggling with Google / US issues. For sure this will affect Huawei sales badly…
The Xiaomi Mi 9 flagship was well-received, but Xiaomi has plenty of phones to announce before the end of the year, including the Mi MIX 4 flagship. Redmi’s sales will also be interesting to track, as the company is no longer focused solely on entry-level and mid-range phones. The very first Redmi-branded flagship has arrived, Xiaomi CC9 lineup will be announced soon and those will probably boost Xiaomi’s sales even further.