Chinese Giant Xiaomi shared: POCO will now be an independent brand!
POCO started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. Now the time is right to let POCO operate on its own.
Xiaomi announced it is spinning off POCO, a sub-brand of Xiaomi created in 2018, as a standalone company that will now operate independently.
Poco F1 is the only smartphone released by Poco at $300 which was a huge success.
The announcement comes from Xiaomi India Managing Director Manu Kumar Jain, it seems that the brand will be focusing on the Indian market only, at least for the initial time. This can be further confirmed through the brand’s online presence as the new Twitter account is “@IndiaPOCO” while the website is now “poco.in”.