Chinese giant Xiaomi is now spreading its offerings to specific sets of customers. Xiaomi is targeting the “younger generation” with the launch of Mi CC, a new series of smartphones aiming to be “a trendy mobile phone for global young people”.
Mi CC stands for Camera + Camera and referring to the upcoming phones’ dual camera setups but that apparently also segues into “a variety of meanings including Chic, Cool, Colorful and Creative”.
This would suggest Xiaomi hopes to attract teens by amplifying the photo-taking abilities of future devices. Specifications are not clear yet, but they will feature front and back cameras, plus an “industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab”.
For designing a series of trendy phones, Xiaomi has employed a young product team, half of whom are art majors.
Other products in the Mi line include the Mi 9, an affordable flagship, and the sliding Mi Mix 3. The budget Redmi series has been spun off into its own brand.
There has been some criticism that Xiaomi product names are confusing, but CEO Lei Jun says that this new launch is part of an “already clear” differentiation of the brand’s various product lines.
Expected Price and Specs of Mi’s CC Series
The 6GB + 128GB variant of Mi CC9 is expected to carry a price tag of $378, while the 8GB + 128GB variant will be available for $407, and its 8GB + 256GB variant is expected to carry a price tag of $452.
Whereas, the 6GB + 64GB variant of the Mi CC9e, is expected to be priced at $232. Its 6GB + 128GB variant is expected to carry a price tag of $277. While, its 8GB + 128GB variant will be priced at $320.
Mi CC9 Specifications
Mi CC9 will run on Android Pie-based MIUI 10 software and will have a 6.39-inch full-HD+ (1080×2340 pixels) AMOLED display.
It is likely to be powered by the Snapdragon 730 SoC. It will also pack a 4,000mAh battery and will support 27W fast charging.
The smartphone will sport a triple rear camera setup with a 48-megapixel Sony IMX586 sensor. At the front, the phone is expected to sport a 32-megapixel selfie sensor. The phone is likely to have an in-screen fingerprint sensor, IR Blaster and USB Type-C port.
Mi CC9e Specifications
Whereas, the Mi CC9e will have a smaller 5.97-inch full-HD+ (1080×2340 pixels) AMOLED display. It is likely to be powered by the Snapdragon 710 SoC and have a 3,500mAh battery with 18W fast charging support.
It is also tipped to have a triple rear camera setup with a 48-megapixel Sony IMX583 sensor. Apart from this all other features are listed to be similar to the Mi CC9.